Datsun advertises GO hatch as "Nayi Parampara" or 'New Tradition/ Heritage', but the newly resurrected brand is struggling with low sales and 'cheap car' image in the emerging markets.
Small car TV advertisements in India would be most often ironic, even analogous! Claims of space, comfort, and whooping mileage are a kind of cliche here. Every Maruti Suzuki TVC will have a happy woman/ wife/ girlfriend enjoying the ride and the guy flaunting himself for the car's mileage! Some kind of family romanticism will be invoked in every Maruti ads. Or at least the Hyundai's Eon 'Trend Setter' commercial must prove you how laughable small car TVCs can be.